“Designing A Fashion Experience” @ Parsons:

In a multidisciplinary fashion course, I was in a group tasked with designing an innovative fashion event to revive a brand of our choosing— we chose the Vivienne Westwood Foundation in an effort to connect with the brand’s roots and bring together an intergenerational crowd in NYC, by designing a ticketed live music x fashion event. Pairing an exclusive merch drop with a curated lineup of DJs, in the Angel Orensanz Foundation, with thought-through pop-ups like a photobooth with themed photostrips that guests can use with tokens they receive when they purchase merch or drinks, and vending machines that carry multi-tiered priced prints and jewelry.

Each of us ideated, and then delegated design work; my responsibilities were creating a visual graphic design that could be incorporated into a vinyl “wrap” for the photobooth + photo strips and vending machines, as well as social media posts. I also screenprinted the custom t-shirt design and brought prototypes for the event to life!

Here’s a sneak peak of the project proposal and the assets I made: